We think it’s brilliant that New Zealanders are putting forward their design options, it should be actively encouraged as it’s getting New Zealanders to think creatively about what symbols really represent us as a nation today, flags featuring the Silver Fern and Southern Cross appear to be a common theme in the design options being put forward, we think this is because these two symbols are found in branding all over New Zealand, particularly the Silver Fern, which has featured on military uniforms since the Boer War. There is no question that the Silver Fern is the most recognised symbol of New Zealand. For over a century the Silver Fern has been the emblem of our sports men and women. The Silver Fern is used extensively as a symbol by Government, tourism, trade organisations and commercial brands. it's on our money, it's on our passports, it even appears on our war medals and on the graves of our fallen. The Silver Fern screams New Zealand!
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