WHAT IS THE SILVER FERN?
The Silver Fern is the most recognised symbol of New Zealand. For over 160 years the Silver Fern has been the symbol of our nation and of our sportspeople.
The Silver Fern is instantly recognisable and used extensively as a symbol by tourism, organisations and commercial brands. it's on our money, it even appears on our passports, quite simply the Silver Fern says “Aotearoa - New Zealand”.
The Silver Fern is instantly recognisable and used extensively as a symbol by tourism, organisations and commercial brands. it's on our money, it even appears on our passports, quite simply the Silver Fern says “Aotearoa - New Zealand”.
NATIONAL IDENTITY
The silver fern is an iconic symbol of New Zealand's identity, deeply embedded in our culture and heritage. It is widely recognised both domestically and internationally as a symbol of our country.
BRAND RECOGNITION
Many New Zealand businesses incorporate the silver fern into their branding to leverage its strong recognition and association with New Zealand. This helps them stand out in the global market and create a sense of trust and familiarity among consumers.
Using the silver fern in your business branding can communicate a sense of authenticity, quality, and innovation, aligning with New Zealand's reputation for excellence in various sectors such as agriculture, tourism, and technology.
Using the silver fern in your business branding can communicate a sense of authenticity, quality, and innovation, aligning with New Zealand's reputation for excellence in various sectors such as agriculture, tourism, and technology.
OUR AWARD WINNING SILVER FERN IS AVAILABLE NOW
Looking for a beautiful silver fern design to showcase your New Zealand credentials for your business, institution or sports team? Need a cost-effective poll-winning silver fern design for your ad, product, or logo now?
Subject to background checks, we offer super fast and easy licencing to all New Zealand affiliated companies, institutions, associations, organisations and sports teams.
Subject to background checks, we offer super fast and easy licencing to all New Zealand affiliated companies, institutions, associations, organisations and sports teams.
AEROSPACE LIVERYOur Silver Fern adorned the prototypes of revolutionary new rockets which have since carried satellites into space. Rocket Lab Ltd approached us back in 2014 for a licence to use our silver fern. We congratulate Rocket Lab on the launch of the New Zealand space program, and we are proud that our silver fern design was chosen as part of the livery adorning their new rockets.
Images © 2014 Rocket Lab - Used with permission ELITE SPORTS TEAMS
The New Zealand Elite Triathlon Team, chose our Silver Fern device to feature on their uniforms.
We are more than happy to licence our device to all kiwi sports teams, not just the elite ones! Images © 2007 New Zealand Elite Triathlon Team - Used with permission |
MADE IN NEW ZEALANDNew Zealand is renown around the world for producing quality goods.
Show the world your made in New Zealand credentials with our beautiful Made in New Zealand silver fern logo. On obtaining a licence you can add this logo to all your merchandise including stationary, packaging and other advertising material. NON-PROFITS, ACADEMIC
Our silver fern device can be used for your non-profit or academic organisation.
Subject to certain criteria We are generally happy to provide licence to use our silver fern device for your organisation. |
- Our copyrighted Silver Fern Device, is recognised in a legal deed between the New Zealand Department of Prime Minister and Cabinet (Crown) and designer Kyle Lockwood, (an indigenous New Zealander of European and Ngāti Porou ki Hauraki Māori descent). It was first designed back in the year 2000.
- In the early 2000s businesses and sports teams started asking Kyle if they could incorporate his silver fern design into their branding, and so Silver Fern Licensing™ was born. Today we offer cost-effective Silver Fern Device licensing for New Zealand businesses, institutions and sports teams.
- Please note, we are NOT in any way affiliated with the NZ Government, nor their fern mark programme.
- Silver Fern Device and Silver Fern Flag images on this page © 2000 - 2016 Kyle Lockwood All photographic images on this page Pixabay unless otherwise noted.
Image generated by Kyle Lockwood assisted by Gemini on 14 MAR 2026